Increasing trend of Air Travel in India 

India’s current economy and corporate investment may be muted, but people are still not hesitating to put money into their travel. The Indian aviation market has seen a growing trend in past few years. Thanks to the changing face of the aviation industry, which is now ruled by many private airline players. This has put an end to the monopoly of government-run Indian Airlines that remained too expensive for the passengers to choose to fly for their travel requirements. One can find a number of affordable and low-cost carriers ruling Indian skies with players like Spicejet and Indigo, which accounting two thirds of Indian aviation market. Also, the strong marketing of affordable travel air tickets with the help of several online coupons and vouchers also have attracted the passengers to a great extent allowing people to spend on their air travel. In other words, there has been an increasing trend of Air travel in India, let’s how things have changed in the recent years. 

Air Traffic a Constant Rise in India 

As per an estimate, the domestic aviation industry has witnessed a massive growth since past few years. There is an increase of 18.5 per cent of growth in the previous years in the aviation market. As per several business reports, the total passenger traffic has gone up to 64.97 million in the previous year (2017), while in the year 2016 it was around 223.6 million INR. The growth of Indian passengers in the Indian Airlines traffic has witnessed strong since past few years for many lucrative deals that have been introduced by the airlines companies not in domestic flights but also for the international carriers as well. The same reports also suggest that by 2036, India will have more than 480 million flyers, which will further beat countries like Japan and Germany with 225 million and 200 million passengers respectively.  India has now emerged as the third largest domestic aviation country in the world and is expected to pull down UK by 2025. The following table will give you a clear picture how the air traffic is constantly rising in the country: 

Why the Surge? 

With the Indian government initiative, Digital India Campaign, the citizens of India have become empowered getting the awareness of using different digital platforms for accessing different services including planning their air travel as well. So, it is no more restricted to the metro cities, but the revolution has gone down to the towns and rural areas as well.  The digital revolution has enhanced the travel and hospitality sector as well in a significant fashion. This has led to simple and convenient travel planning, hence encouraging more and more people to travel. Planning and booking holidays with travel agents are now becoming history as the advent and popularity of the internet has made things simple for the users to make informed decisions saving money, which they paid extra to their travel agents. Also, with the help of several effective digital marketing campaigns and with lucrative offers, the trend among the middle-class people in India to travel with different airlines have propelled in the past few years. So, customers started getting good offers with affordability, the surge is evident. 

The Impact of Travel Portals 

As per the reports of a travel market research company called PhoCusWright, the travel portals have 25 per cent of market share. More than half of the bookings are transacted through travel portals when compared to the traditional options. The reports claim that the online portals offer better transparently in terms of cost that leaves a little room to negotiate for traditional agencies. The travel portals have not only tie-ups with airlines companies but at the same time the hotels and resorts that give good offers with their powerful marketing attracting a sizeable amount of passengers. So, when customers get lucrative deals from the airline companies for the to and fro travel to their favorite destinations, they end up upgrading from the traditional modes of travel like trains and buses. The online travel agents that operate under different travel portals like MMT or TravelGuru and other groups have diversified their services with competitive offers. This has certainly increased the travel requirements among the people by 18 per cent. This has also added frequent discounts and promotional deals with the help of using different travel coupons available at coupon sites, even the last minute booking and unplanned trips to have become a common phenomenon. 

Using Coupons & Vouchers to get further discounts 

Something anyone can do to get extra discounts over the air travel is to rely on the coupons and vouchers available on different sites. There are several online portals, which offer a wide range of discounts or cash back offers for booking seats for different flights. At times, you can find offers for one way or two-way flights for both the domestic and international flights. It hardly huts to invest a few minutes in looking out a number of offer pages of the online portals like Goibibo, Yatra or Cleartrip. Even there are several exclusive coupon sites as well available only for flights that offer discounts or cash backs. These sites get their commission from the aggregator portals. These sites also offer reward points that are useful for frequent travels that can redeem these points to further reduce the cost of tickets booked for different sites. In fact, using the coupons and vouchers to book different flights is more profitable than taking up any offer at online travel portals. The vouchers and coupons will give you discounts without any hidden cost which might not be the case with the travel portals named above. 

Wrapping Up 

The modern digital age has added ease and benefits when it comes to booking air tickets, and the Indian market is no exception.  With ease and discount deals, it is obvious to see the travel trends changing and transforming since the past few years attracting more and more people in it.